Recognized as the pioneer of the sales effectiveness industry with the introduction of
Power Base Selling in the 1970's, Holden International continues to provide thought leadership on the most
important issues facing salespeople and leaders today.
Please select one of our recent white papers from the list below that you would like to receive:
|
Software That Sings
Do today's CRM software systems provide real value to salespeople, ensuring sustainable adoption? Insight
from the last 100,000 salespeople with whom Holden International has worked suggests that a key element to
success is still missing—one that first surfaced after Napoleon's invasion of Russia in 1812.
Click here to request this white paper and learn more.
|
| |
|
Creating Demand
In the non-traditional arena of Creating Demand, salespeople work to discover potential to produce value that
clients are not yet themselves aware of, along with an approach to realize that value. This type of advanced
selling requires skilled individual execution and powerful organizational empowerment that if successful,
results in lasting geometric revenue growth, increased margins and enhanced customer loyalty. Click
here to request this white paper and learn more.
|
| |
|
Competitive Strategy: Engaging and Defeating the Competition
In order to achieve the ultimate goal of improving a customer's business, salespeople must understand how to
create and execute sales strategies that engage and defeat their competition. The lessons learned from military
special operations will serve competitive salespeople well. The INDIRECT strategy of identifying, creating and
exploiting unexpected competitive vulnerability through a process of planning, preparation, and execution that
adheres to the right mission qualities will provide salespeople with a nontraditional source of competitive
advantage. This innovating thinking is the Sun Tzu of the future. Click here
to request this white paper and learn more.
|